Technology and Fashion: AI assistants enter fitting rooms, and digital passports become standard equipment for clothing.

[Reported by this newspaper] In 2026, technology will no longer be merely an adornment for clothing, but will have penetrated the very core of the industrial chain. This month, several international fast fashion giants announced the completion of upgrades to their entire product lines' "Digital Product Passport" (DPP). Consumers can simply scan a hidden QR code on the collar to view real-time data on the garment, from cotton origin and processing plant to its logistics carbon footprint.

Meanwhile, the application of agency AI in retail has entered a new phase. In some flagship stores in Los Angeles and Shanghai, AI styling assistants have been integrated into smart fitting mirrors, instantly generating 3D styling suggestions based on the user's skin tone, historical purchasing preferences, and local real-time weather. This "knows you better than you know yourself" shopping experience is gradually changing the landscape of traditional retail.